Dynamic Benchmarking: A New Standard for Carbon Footprinting

It's time for a new standard in carbon accounting. 📈

For too long, the industry has relied on generic emissions factors. They served a purpose, but they have significant flaws:

• Spend-based factors create a broken incentive: the only way to reduce reported emissions is to reduce spend.

• Activity-based factors are a step up, but they can't differentiate between a product from a sustainability leader and one from a standard performer.

This produces data that isn't granular enough for strategic decision-making.

We believe this is a solvable problem. Today, we're introducing Dynamic Benchmarking, a new deep research methodology in ecozeAI. 💡

Before performing a deep, bottom-up analysis, our AI engine first builds a live, market-representative benchmark. It finds real-world, verified carbon footprints for similar products to create a transparent, market-based average. This initial methodology is aligned with ISO and GHG Protocol standards and provides a robust starting point before our AI proceeds with a full Bill of Materials and deep supply chain analysis for the product and its components. The final figure is then adjusted to account for the specific supply chain practices of the manufacturer.

See it in action as we analyse a "Tesla Model 3 (2025)" in the video above. 🎬

This marks a fundamental shift in capability for the industry:

📊 For Corporate Reporting: Get robust, auditable Scope 3 data that procurement and finance will finally trust. 

🏭 For Manufacturers: Gain powerful market intelligence to benchmark your products against competitors and market averages. 

🛒 For Procurement: Make genuinely informed, low-carbon purchasing decisions with data that stands up to scrutiny.

And we're just getting started. The next evolution is to apply this to generic product entries like "Electric Car" and to further refine our sampling techniques based on geography, market segment, and more.

This is a step-change for carbon data. We believe this level of transparency is the future, and we’re excited for what comes next.